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Early Chevrolet: Founders, Period Photographs and Surviving Cars

Period
Vehicles and people from 1911–1926; preservation photographs from 2011–2012
Place
United States and Australia

Three historical photographs and three later views of preserved cars trace Chevrolet’s first years.

View 6 photographs
About this photo essay

Chevrolet dates its founding to November 3, 1911. Its early history joins motor racing, expensive six-cylinder cars and the move toward a wider market.

This gallery distinguishes historical photographs from modern photographs of surviving automobiles. A 1913 car photographed in 2011 remains a valuable historical object, but the camera date and the vehicle date are different facts.

Topic: Technology & Industry

Louis Chevrolet smiles from the driver’s seat of a racing car.

The racing driver behind the name

Louis Chevrolet sits at the wheel of a racing car in a photograph dated 1911 by the Chevrolet archive. The image was also reproduced in the Indianapolis Star in February 1914. His racing reputation helped make the name valuable when Durant organized the new automobile company. The exact day and location of this exposure are not established here.

Photo details
Date
1911, as cataloged by the Chevrolet archive; published by February 1914
Location
United States; exact location unconfirmed
Photographer
Photographer unidentified
Archive / collection
Chevrolet historical photograph collection
Rights / license
Public domain in the United States; historical photograph published before 1931
Credit
Photographer unidentified / Chevrolet historical photograph collection
William C. Durant and his wife stand together in a 1926 press photograph.

Durant after the early Chevrolet years

William C. Durant appears with his wife in a Bain News Service photograph dated 1926. It is a later portrait of the businessman, not a picture of the 1911 founding. Durant had already lost, regained and again left control of General Motors by the time this photograph was made.

Photo details
Date
1926
Location
United States; exact location unconfirmed
Photographer
Bain News Service
Archive / collection
Library of Congress, George Grantham Bain Collection, LCCN 90711046
Rights / license
Library of Congress records no known copyright restrictions; historical Bain photograph
Credit
Bain News Service / Library of Congress, George Grantham Bain Collection, LCCN 90711046
Dark-blue 1913 Chevrolet Classic Six displayed indoors.

A surviving Classic Six

A 1913 Series C Classic Six photographed in Flint in 2011 preserves the proportions of Chevrolet’s expensive early car. This is a museum view of a surviving vehicle, not a photograph taken in 1913. The substantial body and long hood belong to the phase before Durant concentrated on lower-priced transportation.

Photo details
Date
November 3, 2011; vehicle dated 1913
Location
Flint, Michigan
Photographer
John Lloyd
Archive / collection
Wikimedia Commons / John Lloyd photographic collection
Rights / license
CC BY 2.0; no changes made
Credit
John Lloyd / Wikimedia Commons / John Lloyd photographic collection
Green 1915 Chevrolet Royal Mail roadster with red wheels on museum display.

The Royal Mail’s sporting shape

Michael Barera photographed this 1915 Royal Mail roadster at the Henry Ford Museum in August 2012. The museum’s artifact record identifies a four-cylinder engine and a $750 selling price. Its compact two-seat layout offers a useful comparison with the larger Classic Six, while the later photograph records the car as preserved.

Photo details
Date
August 24, 2012; vehicle dated 1915
Location
Henry Ford Museum, Dearborn, Michigan
Photographer
Michael Barera
Archive / collection
Wikimedia Commons; vehicle in The Henry Ford collection
Rights / license
CC BY-SA 4.0; no changes made
Credit
Michael Barera / Wikimedia Commons; vehicle in The Henry Ford collection
A person stands beside a touring car cataloged as a 1916 Chevrolet.

A Chevrolet in the automobile archive

The New York Public Library catalogs this print as a 1916 Chevrolet. A person stands beside the open car, whose body carries lettering. The archive’s digital posting dates from 2009; that is not the date of the original scene. The photograph supplies a period view of the automobile in use, beyond modern museum displays.

Photo details
Date
Cataloged as a 1916 Chevrolet; original exposure day unrecorded
Location
Location unrecorded
Photographer
Photographer unidentified
Archive / collection
New York Public Library, Science, Industry and Business Library, digital ID 481772
Rights / license
New York Public Library: no known copyright restrictions
Credit
Photographer unidentified / New York Public Library, Science, Industry and Business Library, digital ID 481772
Rear three-quarter view of a preserved Chevrolet 490 runabout with its top raised.

The Four-Ninety survives far from Michigan

A 1916 Chevrolet Model 490 runabout appears at a General Motors display day in Penrith, Australia, in 2012. The model family’s name came from the American touring car’s advertised starting price of $490. This particular surviving runabout is shown as photographed; its appearance should not be treated as proof of every detail of the original U.S. specification.

Photo details
Date
April 22, 2012; vehicle identified as a 1916 model
Location
Penrith Panthers Club grounds, Penrith, New South Wales, Australia
Photographer
sv1ambo
Archive / collection
Wikimedia Commons / Flickr
Rights / license
CC BY 2.0; no changes made
Credit
sv1ambo / Wikimedia Commons / Flickr

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